Brand & Identity Design
Creating cohesive visual identities through logos, color systems, typography, and brand strategy.
Sasha Cummings
About Me
I am a digital designer with a passion for creativity, storytelling, and immersive visual experiences. My work spans a wide range of design disciplines including brand identity, logo design, print design, motion graphics, interactive media, and UI/UX design. Through both my education and personal projects, I have developed a strong understanding of how thoughtful design can communicate ideas, build experiences, and connect with audiences.
As the owner of my small business, The Royal Artisan, I have applied these skills in real-world settings by creating branding, merchandise, promotional materials, product designs, and visual content inspired by fantasy and Renaissance aesthetics. Running a business has strengthened not only my creative abilities, but also my problem-solving, adaptability, and project management skills.
I am currently completing the Digital Design program at MTECH and will graduate in July of this year. Throughout the program, I have refined my technical and creative skills using industry-standard tools while exploring areas such as interactive design, web design, motion graphics, and digital illustration. I enjoy projects that combine creativity with functionality and love bringing imaginative ideas to life through design.
Approach & Philosophy
I believe design should do more than look visually appealing — it should communicate, immerse, and connect. My approach combines creativity with purpose, focusing on building experiences that feel thoughtful, engaging, and memorable. Whether creating a brand identity, interactive project, or visual composition, I aim to blend strong design principles with storytelling and imagination.
Skills
Creating cohesive visual identities through logos, color systems, typography, and brand strategy.
Designing posters, pamphlets, flyers, and other print-ready materials with strong visual communication.
Developing user-focused digital experiences that balance functionality, accessibility, and aesthetics.
Building engaging digital experiences through interaction, storytelling, and creative problem-solving.
Designing visually cohesive and responsive website layouts with attention to user experience.
Using Visual Studio Code, figma and other web technologies to create functional and interactive website projects.
Creating animated visual elements that enhance storytelling, branding, and digital engagement.
Producing stylized artwork and visual assets using softwere in Adobe Suite, and canva.
Combining visual design and narrative elements to create immersive and memorable experiences.
Designing simple interactive game elements and user experiences that encourage engagement and creativity.
Notable Achievements
Successfully completing the MTECH Digital Design program with training in branding, UI/UX, motion graphics, and interactive design.
Founded and developed The Royal Artisan, applying real-world branding, product design, and marketing skills.
Developed skills across multiple areas of digital design including branding, print design, UI/UX, motion graphics, and interactive media.